E11. Sailing Back to the Future: How Grain de Sail’s Cargo Sailboats Are Making Luxury Trade Eco-Friendly

In this captivating episode of GreenTech Pulse, we talk with Jacques Barreau, co-founder of Grain de Sail, about his company’s groundbreaking approach to maritime shipping using wind-powered cargo sailboats.

Jacques explains how their vessels cross the Atlantic in just two weeks using only wind power – matching conventional shipping speeds while eliminating emissions. You’ll learn about their remarkable journey from coffee roasters to pioneering a new model of sustainable luxury trade.

Discover how Grain de Sail combines traditional sailing techniques with modern technology to create what they call “retro-innovation.” Their business model addresses the triple bottom line: financial sustainability, environmental protection, and social responsibility.

The episode explores their transition from a 50-ton vessel to a 350-ton cargo sailboat, with plans for a 2,800-ton container ship – all powered by wind. Jacques also shares thought-provoking insights on rethinking global trade, emphasizing quality over quantity and only shipping products that “deserve to be transported.”

Whether you’re interested in sustainable supply chains, innovative business models, or practical solutions to shipping emissions, this episode offers valuable insights into how traditional methods combined with modern technology can create a more sustainable future for global trade.

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